Brand Tone

Playful & Whimsical, Passionate & Expressive, Empowering & Inclusive, Artistic & Creative, Approachable & Informative

Brand Values

• •Creativity & Artistry
• •Self-Expression & Individuality
• •Quality
• •Inclusivity & Empowerment
• •Passion
• •Accessibility

Best Practices

• •Weave the brand's origin story, values (like celebrating diversity and eco-consciousness), and passion into product descriptions, social media, and blog posts.
• •Highlight the "cute" meeting "Fahrenheit," the journey from a physical studio, and the artistic vision.
• •Use Evocative and Sensory Language: Words like "jewelcasket," "miniature masterpiece," "fiery passion," "sparkle," and "blaze" can bring the brand's artistic and playful nature to life.
• •Maintain an Inclusive and Positive Dialogue: Reflect the values of diversity, equality, and empowerment in all communications.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, 'About Us' page, blog) aligns with the tone on social media (TikTok captions, responses to comments) and any marketing materials.

Social Perception

Due to the limited visible independent reviews and low engagement on the provided TikTok link, the current broad social perception is difficult to gauge accurately.

Copy Examples

• •The 'treasure' series of nail art is a jewelcasket for your nails
• •Misty Wings: The sky is thundering!!!
• •Dogme Fleur: People are afraid of time, but time is afraid of Pyramid
• •Simple style French almond nails
• •Join our family and let's create something beautiful together!