Brand Tone

Youthful & Trendy, Aspirational & Confident, Friendly & Approachable, Community-focused, Direct & Sales-Oriented

Brand Values

• •Confidence & Empowerment
• •Trendiness & Style
• •Affordability & Quality
• •Self-Expression
• •Community & Support

Best Practices

• •Know Your #MALIYAHDOLL: Always write with the target audience in mind – young, trendy, aspirational women. Use language, references, and emojis that resonate with them.
• •Emphasize Empowerment and Confidence: Weave messages of self-belief, strength, and feeling good into the copy, connecting it back to the clothing.
• •Keep it Current and Conversational: Stay updated with trends in language and social media. Use an informal, friendly, and approachable tone. Avoid overly stiff or corporate language.
• •Foster Community: Regularly use and encourage the #MALIYAHDOLLS hashtag. Engage with comments and user-generated content in a supportive and enthusiastic way.
• •Balance Aspiration with Accessibility: While showcasing stylish and aspirational looks, ensure the copy reinforces the value proposition of affordable prices and the idea that this confidence-boosting style is attainable.

Social Perception

Fashion Destination for Young Women, Community-Oriented, Emerging Brand, Positive within its Niche

Copy Examples

• •Instagram Post (New Dress Launch): Stop scrolling, #MALIYAHDOLL! 💖 Your new obsession just dropped. This dress isn't just a look, it's a *feeling*. Get ready to own every room you walk into. ✨ Shop the [Dress Name] now and unleash your confidence! #MaliyahFashion #EmpoweredStyle #NewCollection
• •TikTok Video Caption (Styling Hack): Switch up your vibe! 😉 Watch how we take our bestselling [Top Name] from day to night. Feeling cute, confident, and totally YOU. Show us how you style yours! #MaliyahHacks #StyleInspo #TrendSetter #FeelGoodFashion
• •Website Banner (Homepage): MALIYAH: Your Style. Your Power. ✨ Discover trend-setting fashion designed in Amsterdam to make you feel unstoppable. Quality you'll love, at prices you'll adore. Join the #MALIYAHDOLLS.
• •Email Subject Line (Sale Promotion): Hey Gorgeous! 💕 Up to 50% Off to Treat Your Amazing Self!
• •Instagram Story (User-Generated Content Feature): (Featuring a customer photo) Our #MALIYAHDOLL @[Username] is absolutely rocking the [Outfit Name]! 😍 We LOVE seeing you express your unique style and confidence. Tag us @bymaliyah to be featured! #CommunityLove #ConfidentWomen