Brand Tone

Empathetic & Understanding, Body Positive & Empowering, Approachable & Relatable, Supportive & Encouraging, Practical & Helpful, Enthusiastic & Passionate

Brand Values

• •Inclusivity & Acceptance
• •Comfort & Style Coexistence
• •Confidence Building
• •Authenticity & Transparency
• •Customer-Centricity
• •Resilience & Empowerment

Best Practices

• •Lead with Empathy: Always start from a place of understanding the customer's challenges and aspirations. Use language that shows you've walked in their shoes or genuinely care about their experience (e.g., "We get it," "We understand the struggle").
• •Maintain a Body-Positive Narrative: Consistently use empowering and affirmative language. Avoid terms that could be perceived as negative or apologetic about size. Focus on confidence, beauty, and style at any size (e.g., "Embrace your curves," "Celebrate your shape," "Shine brightly").
• •Be Authentic and Relatable: Continue sharing genuine stories, whether from the founder or satisfied customers (with permission). This builds trust and connection. Use a conversational and approachable style.
• •Focus on Solutions and Benefits: Highlight how the clothing solves a problem (e.g., poor fit, lack of stylish options) and the positive feelings it evokes (e.g., confidence, comfort, beauty).
• •Engage and Build Community: Encourage interaction and user-generated content. Respond to comments and messages in a supportive and on-brand tone. Foster a sense of belonging among customers.

Social Perception

Positive & Supportive Community, Solution-Oriented, Appreciation for Fit and Style, Relatability

Copy Examples

• •Headline: Done with ill-fitting clothes? So were we. Body: At Lady Lilly Designs, we get it. Founded from a personal journey to find fashion that fits and flatters, we create stunning plus-size clothing (L-10XL) so you can embrace your curves with confidence. Feel beautiful, every day. #LadyLillyDesigns #CurvesAreBeautiful #PlusSizeFashionSA
• •Headline: Your Style, Your Size, Zero Compromises. Body: Why choose between comfort and style? Lady Lilly Designs brings you gorgeous, on-trend plus-size fashion that feels as good as it looks. From everyday essentials to statement pieces, discover your perfect fit and shine. #ConfidentCurves #SAFashion #PlusSizeStyle
• •Headline: Inspired by Real Curves, Designed for You. Body: Our founder, Marize, started Lady Lilly Designs because she believes every woman deserves to feel fabulous. We offer custom-fit options and a range from L to 10XL, ensuring your personality is the only thing that shines brighter than our designs. #LadyLillyStory #PlusSizeAndProud #MadeForMe
• •Headline: Feel the Freedom of a Perfect Fit. Body: Tired of settling? Lady Lilly Designs is here to celebrate your shape with clothing that’s crafted for curves. Soft fabrics, flattering cuts, and styles you’ll love to live in. It’s time to love your wardrobe again! #PlusSizeComfort #FashionThatFits #SouthAfricaStyle
• •Headline: Join the Lady Lilly Movement: Where Curves Reign Queen! Body: We're more than just a clothing brand; we're a community that celebrates every body. Find supportive, stylish, and comfortable plus-size fashion designed in South Africa, for you. Share your look and inspire others! #LadyLillyCommunity #EmpoweringWomen #PlusIsBeautiful