Brand Tone

Ethical, Sustainable, Trustworthy, and Informative

Brand Values

• •Sustainability
• •Ethical Sourcing
• •Reducing Food Waste
• •Transparency
• •Quality

Best Practices

• •Emphasize sustainability and ethical sourcing in all communications.
• •Highlight the 'Too Good To Go' initiative to showcase commitment to reducing food waste.
• •Use clear and concise language to convey product benefits and ethical practices.
• •Incorporate customer testimonials and reviews once available to build trust and credibility.
• •Maintain a consistent brand voice across all platforms, reflecting both trustworthiness and a commitment to environmental responsibility.

Social Perception

A brand that is committed to sustainability, ethically sourced products, and reducing food waste, while also being transparent and trustworthy.

Copy Examples

• •"Join us in our mission to reduce food waste with our 'Too Good To Go' initiative. Delicious products, less waste!"
• •"Our products are sourced with the planet in mind. We believe in quality that's good for you and good for the Earth."
• •"Discover our range of sustainably sourced groceries, perfect for a healthy lifestyle and a healthier planet."
• •"We're committed to ethical sourcing and sustainable practices, ensuring every product meets our high standards for quality and responsibility."
• •"Shop our eco-friendly household items and make a positive impact on the environment with every purchase."