Brand Tone

Innovative & Modern, Sophisticated & Refined, Playful & Adventurous, Direct & Confident, Customer-Focused

Brand Values

• •Innovation & Craftsmanship
• •Quality
• •Transparency & Education
• •Sophistication
• •Customer Satisfaction

Best Practices

• •Embrace "Sophisticated Playfulness": Balance informative, slightly scientific explanations of the unique fermentation process with a confident, sometimes witty, and adventurous tone (like "flavour astronauts"). Avoid overly technical jargon unless explained simply.
• •Clearly Differentiate, Don't Denigrate: Consistently use the "NOT kombucha" line or similar phrasing to manage expectations and highlight uniqueness, but focus on the positive attributes of Twoface Brew rather than heavily criticizing other products.
• •Highlight the Craft and Quality: Emphasize the "brewing science," the quality of ingredients (e.g., "pure, high-quality tea leaves"), and the unique "open-air fermentation" that results in "good acids" and complex, "vinous" profiles.
• •Speak to the Discerning Consumer: Address an audience that appreciates refined flavors, craftsmanship, and is looking for premium non-alcoholic alternatives. Use language that evokes complexity and a multi-layered taste experience.
• •Maintain a Clean and Modern Voice: Mirror the visual branding. Keep copy concise, clear, and stylish. Ensure a confident and direct tone, especially when explaining what makes the product special. Focus on the "Extraordinary Customer Experience" in service-related communications.

Social Perception

Emerging Innovator, Premium Alternative, Distinct from Kombucha

Copy Examples

• •Headline: Beyond Kombucha. Beyond Expectation. Body: Tired of overly sweet sodas and sharp, vinegary ferments? Discover Twoface Brew – the new evolution in non-alcoholic refreshment. Crafted in Sweden, our unique open-air fermentation process coaxes out complex, vinous notes from the finest tea leaves. Sophistication, redefined. Sip the difference.
• •Instagram Post: Two moods, one exceptional brew. Whether you're feeling the bright zest of our Citrus Soda or the deep allure of our original Two Face fermented tea, we craft complexity without compromise. What’s your Twoface today? #TwofaceBrew #NotKombucha #FermentedTea #SwedishCraft #NonAlcoholicRevolution
• •Product Description (Two Face Soda): Meet the brew that started it all. Our signature Two Face Soda begins with meticulously sourced Mao Feng green tea, gently sweetened, then transformed through our artisanal open-air fermentation. The result? A delicate tang, a whisper of sweetness, and a complex, wine-like profile that’s often called “Sauvignon Blanc’s chilled-out cousin.” Elevate your everyday.
• •Email Subject: Unlock a New World of Flavor – It’s Not What You Think. Body: You’ve heard of fermented tea. But you haven’t experienced Twoface Brew. We’re not kombucha. We’re flavor astronauts, exploring the delicious depths of tea through a unique Swedish brewing science. Expect smooth, layered tastes that intrigue and refresh. Ready for a new perspective?
• •Short Ad Copy: Twoface Brew: Seriously sophisticated. Surprisingly non-alcoholic. Taste the new face of refreshment.