Brand Tone

warm, inviting, friendly, relatable, and encouraging

Brand Values

• •Connection
• •Meaningful Conversation
• •Family & Relationships
• •Fun & Enjoyment
• •Understanding & Openness
• •Authenticity

Best Practices

• •Always Prioritize Warmth and Inclusivity: Ensure language is welcoming to all types of families, friendships, and relationships. Avoid jargon or overly complex wording.
• •Focus on the "Why" (Connection): Continuously tie the game's features back to its core benefit – fostering deeper, more meaningful connections. Use storytelling that resonates with the desire for better relationships.
• •Be Relatable and Authentic: Share the founder's story where appropriate. Use language that reflects real-life situations and the common desire to move past superficial chat. Emojis can be used effectively on appropriate platforms (like Instagram) to enhance this.
• •Encourage Interaction and Be Conversational: Ask questions in your copy, just like the game does. Use a friendly, approachable voice, as if speaking directly to a friend.
• •Maintain a Positive and Uplifting Feel: While acknowledging the challenge of "small talk," focus on the joy, fun, and positive outcomes of deeper conversations. Ensure visuals and text align with this optimistic perspective.

Social Perception

helpful, fun, and effective tool for improving communication and strengthening relationships

Copy Examples

• •Instagram Post (Image: Diverse group of friends laughing while playing the game): Tired of the same old small talk? ]}/nDive deeper with Familiar! Our questions are designed to spark hilarious, heartfelt, and truly memorable conversations. Ready to *really* get to know your favorite people? #GetFamiliar #MeaningfulConnections #GameNight #BeyondSmallTalk #UnlockDeeperConnections
• •Website Homepage Banner: More Than Just a Game. Familiar is your new favorite way to laugh, share, and connect. Skip the awkward silences and unlock the stories waiting to be told. Let's get talking! ✨
• •Email Subject Line to Subscribers: 💬 Ready for Real Conversations, [Customer Name]?
• •Facebook Ad (Video: Short clips of different family members engaging with a question card and then sharing a warm moment): Remember those conversations that made you feel truly seen? Familiar helps create more of them. Easy to learn, fun to play, and made for every kind of family (and friends who *feel* like family!). Tap to bring more connection home. #FamilyGameNight #GetFamiliarGame #RealTalk #ParentingWin
• •Product Description Snippet: Crafted from a desire for more genuine moments, Familiar is the card game that gently breaks down barriers and builds up bonds. Perfect for family gatherings, date nights, or just a cozy evening in. Because the best connections start with a simple question.