Brand Tone

Caring & Compassionate, Trustworthy & Transparent, Passionate & Enthusiastic, Artisanal & High-Quality, Friendly & Approachable

Brand Values

• •Health & Wellbeing of Pets
• •Quality & Craftsmanship
• •Love & Family
• •Transparency & Honesty
• •Customer Satisfaction (and Pet Satisfaction)

Best Practices

• •Always circle back to the founding story (Ariel and Stitch) and the core mission of providing healthy, loving treats for pets, especially those with sensitivities. This 'why' should infuse the compassion and care into the copy.
• •Employ terms that resonate with devoted dog owners, such as 'furry family member,' 'pup,' 'best friend,' 'sensitive tummies,' and 'wagging tails.' This reinforces the 'dogs are family' value.
• •Always mention 'all-natural,' 'human-grade,' 'no artificial preservatives/colors/flavors' when describing products. This builds trust and aligns with the brand's value of honesty.
• •The copy should always sound upbeat, loving, and excited about dogs and their well-being. Use exclamation points appropriately to convey enthusiasm, mirroring the passion of the brand.
• •Instead of just saying 'grain-free,' explain the benefit: 'Perfect for sensitive tummies and happy digestion.' Connect the ingredient choices (features) to the positive outcomes for the dog and owner (benefits).

Social Perception

Customers perceive the brand positively, focusing on effectiveness for sensitive dogs, high palatability, quality ingredients, and personal touch & care. The broader market for gourmet dog treats shows a positive perception towards brands that offer natural, healthy, and specialized options.

Copy Examples

• •Spoil Your Pup, Guilt-Free! ✨ At 8CAKES, we believe every dog deserves the best. That's why our gourmet Barkday cakes and treats are handmade in Las Vegas with all-natural, human-grade ingredients – and a whole lotta love. Perfect for sensitive tummies, approved by picky eaters! Because they're not just pets, they're family. Treat Your Furry Friend Today!
• •Happy Tummies, Wagging Tails. Guaranteed. 🐾 Worried about what's in your dog's treats? We get it. Ariel, our founder, started 8CAKES for her own sensitive pup, Stitch. That means no nasty preservatives, no artificial anything – just pure, wholesome goodness baked into every bite. Discover Stitch's Favorites!
• •Celebrate Your Best Friend with 8CAKES! 🥳🎂 From Gotcha Days to Barkdays, make every occasion special with a custom-made cake from 8CAKES. Crafted with love and the finest human-grade ingredients, our cakes are as delightful for your pup as they are for your peace of mind. Let's bake some memories! Order a Custom Cake!
• •The Secret's Out: Even the Fussiest Pups Love 8CAKES! ❤️ We speak fluent 'picky eater.' Our secret? Simple, delicious, all-natural ingredients that dogs instinctively crave. From crunchy biscuits to drool-worthy pupcakes, find their new obsession at 8CAKES. Shop Our Best-Sellers!
• •Las Vegas' Premier Pup Patisserie! 🌟 Handmade with passion, right here in Las Vegas. 8CAKES delivers gourmet dog treats made from ingredients you can trust (and pronounce!). We're dedicated to making your furry family member feel extra special, one delicious, healthy treat at a time. Get Local Delivery or Nationwide Shipping!