Brand Tone

Edgy & Rebellious, Confident & Bold, Nostalgic (with a twist), Informal & Direct, Slightly Humorous/Sarcastic

Brand Values

• •Individuality & Self-Expression
• •Authenticity
• •Creativity & Artistry
• •Exclusivity
• •Community (implied)

Best Practices

• •Define Your Misfit: Create a clear persona for the brand's voice. Is it a rebellious artist? A witty outsider? A nostalgic punk? All copy should sound like it's coming from this consistent persona.
• •Embrace the Edge: Don't shy away from slightly provocative language, dark humor (where appropriate), or a confident, assertive stance. Avoid overly corporate or generic phrasing.
• •Speak the Subculture: Use language, references, and a style that resonates authentically with tattoo and alternative subcultures. This shows understanding and builds connection.
• •Visual-Verbal Harmony: Ensure the copy's tone matches the visual aesthetic. Dark, artistic visuals should be paired with copy that reflects that mood, not something overly cheerful or bland.
• •Consistency Across Platforms: Whether it's a product description, an Instagram caption, or a Facebook ad, the core brand voice – edgy, confident, artistic – must remain consistent to build a strong, recognizable identity.

Social Perception

Cool, niche brand for individuals who appreciate alternative aesthetics, tattoo culture, and unique, artistic apparel and accessories. They are likely perceived by their target audience as a go-to for distinctive items that aren't mainstream.

Copy Examples

• •Product Ad (New T-shirt): Normal is a setting on a washing machine. Our new [Product Name] tee isn't for 'normal.' It's for you. Wear it loud. Limited drop – don't blend in.
• •Instagram Caption (Lifestyle Shot): Some follow the path. Others carve their own. Fuel your rebellion. #MisfitToyCompany #AlternativeFashion #TattooInspired
• •Website Banner: Art for the Unconventional. Apparel for the Bold. This is The Misfit Toy Company.
• •Email Subject Line (Sale): Your Wardrobe Called. It's Bored. (We Can Help.)
• •Facebook Post (Community Focus): Being a misfit means never having to say you're sorry for who you are. Tag a fellow misfit who defines their own style. #MisfitCrew #Individuality