Brand Tone

Professional and Reliable, Customer-centric and Appreciative, Benefit-Oriented, Trustworthy

Brand Values

• •Integrity
• •Respect for People
• •Quality
• •Teamwork
• •Growth and Profitability
• •Customer Loyalty
• •Excellence in Service
• •Sustainability and Safety

Best Practices

• •Maintain a Professional and Respectful Voice.
• •Emphasize Value and Exclusivity.
• •Frame communications around the customer's needs.
• •Build trust and reinforces the brand identity.
• •Consistently highlight the tangible benefits (discounts, upgrades, faster service).

Social Perception

Generally perceived positively by members who can access benefits like faster service, upgrades, and discounts. Aims for a reputation of reliability and quality, but actual customer experiences can vary significantly.

Copy Examples

• •From exclusive member-only deals to a free additional driver on higher tiers, we're committed to making your rental experience exceptional.
• •Enjoy faster reservations and priority service with Avis Preferred.
• •Unlock discounts and exclusive offers as an Avis Preferred member.
• •Experience a smoother and more beneficial rental experience with Avis Preferred.
• •Upgrade your travel experience with Avis Preferred perks.