Brand Tone

Authentic, comforting, and focused on well-being. It's friendly, personal, and emphasizes the natural quality and craftsmanship of the products.

Brand Values

• •Well-being & Comfort
• •Natural Quality & Craftsmanship
• •Sustainability
• •Personal Connection & Heritage
• •Functionality & Durability

Best Practices

• •Emphasize the brand's Danish heritage and local production.
• •Highlight the natural materials and handmade quality of the products.
• •Incorporate the founder's story and personal connection to the brand.
• •Focus on the well-being and comfort aspects of the products.
• •Weave in elements of the brand's origin (grandmother's request, Biddy Winther's passion) where appropriate to build connection and trust.

Social Perception

A brand associated with high-quality, handmade Danish products that promote well-being, comfort, and a connection to heritage and local craftsmanship. It is seen as a trustworthy and authentic brand with a focus on sustainability.

Copy Examples

• •Experience the comfort of Smag & Velbehag.
• •From soothing grain warmers to exquisite gift baskets, find something special that speaks of taste and well-being.
• •Explore our collection: [Link] Warmly, The Smag og Velbehag Team
• •Discover the warmth and well-being crafted in Denmark.
• •Indulge in the simple pleasures with Smag & Velbehag's handmade treasures.