Brand Tone

Professional, practical, and comfort-focused, with a touch of modern style.

Brand Values

• •Quality
• •Functionality
• •Comfort
• •Customer Service
• •Inclusivity

Best Practices

• •Use clear and concise language, avoiding overly technical or medical jargon.
• •Focus on the benefits of the scrubs, such as comfort, durability, and functionality.
• •Incorporate keywords related to medical apparel and specific features (e.g., 'antimicrobial scrubs,' 'wrinkle-free fabric').
• •Maintain a professional but approachable tone, balancing authority with empathy.
• •Highlight the inclusive sizing options (XS to 5X) to appeal to a broader audience.

Social Perception

A reliable and customer-centric brand that provides high-quality, comfortable, and functional scrubs for healthcare professionals. Aim to be seen as a brand that understands the demands of the profession and provides practical solutions.

Copy Examples

• •Experience the difference with our Comfort Collection scrubs, designed for all-day support and a perfect fit.
• •Stay sharp and professional with our wrinkle-free, antimicrobial scrubs, built to last through every shift.
• •Our scrubs aren't just stylish, they're functional. With multiple pockets and durable fabric, you'll be ready for anything.
• •From XS to 5X, we have the perfect fit for every body. Shop our inclusive range of comfortable and stylish scrubs.
• •Safe checkout guaranteed. With easy returns, we want you to love your purchase