Brand Tone

Mystical, Empowering, Artistic, Approachable, Edgy

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Artistic Integrity
• •Customer Satisfaction & Service
• •Community
• •Sustainability

Best Practices

• •Highlight Artistic Detail and Quality: Always mention the unique designs, artistic elements, and premium/sustainable materials to reinforce the value and craftsmanship of the products.
• •Maintain an Approachable Undercurrent: While the themes are dark and mystical, ensure that calls to action, customer service interactions, and community-building language remain welcoming and friendly.
• •Emphasize Empowerment: Use language that encourages self-expression and embracing individuality.
• •Incorporate Mystical and Evocative Language: Use words and phrases that create a magical and alluring feel.
• •Showcase Customer Satisfaction: Share positive reviews and testimonials to build trust.

Social Perception

Positive product reception, excellent customer service, niche appeal, trustworthy family-run business

Copy Examples

• •Forever Wild and Free spirit
• •Embrace Your Inner Witch
• •Enchantment of the Witch
• •Join the Wild and Free Community
• •Express your inner mystic.