Brand Tone

Innovative and Modern, Chill and Relaxed, Confident and Quality-Focused, Approachable and Fun

Brand Values

• •Quality & Craftsmanship
• •Innovation & Alternative Experience
• •Transparency & Trust
• •Enjoyment & Social Connection
• •Customer Focus

Best Practices

• •Embrace "Chill Innovation": Always balance the cutting-edge nature of THC-infused beverages with a relaxed, approachable, and enjoyable tone. Avoid overly technical jargon unless explaining the benefits clearly (e.g., "entourage effect").
• •Focus on the "Why": Highlight the benefits – the great taste of beer without alcohol's negatives, the enjoyable buzz, the social aspect, the hangover-free experience. Connect with the customer's desire for a better way to unwind and socialize.
• •Keep it Authentic and Confident: Use direct, clear language that reflects confidence in the product's quality and unique proposition. Phrases like "It tastes like the real thing because it is the real thing" are impactful.
• •Use Evocative & Sensory Language: Describe the taste, aroma, and the feeling ("vibe," "chill," "uplifting"). Make it sound as good as it (reportedly) tastes and feels. "Juicy and smooth," "complex hop notes," "crisp and refreshing."
• •Stay Compliant but Creative: Given the nature of THC products, ensure all copy is responsible and adheres to legal guidelines for your target markets, while still being engaging and reflective of the brand's fun, innovative spirit. Always include necessary disclaimers.

Social Perception

Innovative Niche Product, Taste is Subjective but Generally Positive for NA Beer, Appeals to a Specific Lifestyle, Emerging Brand

Copy Examples

• •Headline: Ditch the Hangover, Not the Hops. Pour Yourself a Vibe with Triple Switch. Body: Love craft beer but hate the aftermath? We get it. That's why we created Triple Switch: premium, non-alcoholic brews infused with the perfect touch of THC and CBD. All the flavor, all the chill, none of the booze blues. Taste the revolution.
• •Social Media Post: Weekend forecast: 100% chance of good times and zero hangovers. 🔥 Our [Beer Name, e.g., Hazy IPA] is packed with real craft beer flavor and a smooth, uplifting buzz. Switch to a better vibe. #TripleSwitchBrewing #THCbeer #NAbeer #GoodVibesOnly
• •Product Description Snippet (for Cerveza): Fiesta forever, siesta never (from a hangover, anyway). Our THC-infused Cerveza is crisp, zesty, and perfectly sessionable. It’s your go-to for sunshine, good company, and a carefree buzz that keeps you in the moment.
• •Email Subject Line: Beer Reborn: Your First Taste of a Booze-Free Buzz is On Us! Email Body Snippet: Tired of the same old choices? Triple Switch is here to shake things up. Imagine your favorite craft beer taste, now paired with a delightful, mellow lift from hemp-derived THC. Experience the future of unwinding.
• •Ad Copy: Real Craft Beer Taste. Real Chill Vibes. Zero Alcohol. Triple Switch Brewing is made for beer lovers who want to elevate their experience without the downsides. Our secret? Premium ingredients, traditional brewing, and a perfectly balanced infusion of THC & CBD. Ready to make the switch?