Brand Tone

Elegant & Artistic, Heritage-Focused & Storytelling, Personal & Passionate

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Timelessness & Legacy
• •Artistic Expression & Individuality
• •Contemporary Relevance

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., elegant, artistic, storytelling, respectful), core values, personality traits (e.g., sophisticated, culturally aware, passionate), and key messaging points. Share this with anyone creating content.
• •Know Your Audience: Understand who you are talking to. The language and references used should resonate with an audience that appreciates art, heritage, craftsmanship, and unique design.
• •Focus on Storytelling: Emphasize the inspiration behind collections, the craftsmanship involved, and the cultural significance of motifs or materials. Let each piece tell its story.
• •Use Evocative and Sensory Language: Describe the jewelry using words that appeal to sight, touch, and emotion. Highlight textures, colors, the feel of the materials, and the feelings the pieces evoke (e.g., "luminous gemstones," "intricate carvings," "whispers of history").
• •Maintain Consistency Across All Channels: Whether it's a social media caption, website copy, email, or ad, the tone should be recognizably Aanushque. Review content regularly to ensure it aligns with the established voice.

Social Perception

Customers likely perceive Aanushque jewelry as unique, artistic, and culturally rich. They may appreciate the blend of traditional craftsmanship with modern design sensibilities. The brand is likely seen as a niche player, appealing to those looking for distinctive, handcrafted pieces rather than mass-produced items. There might be an appreciation for the story behind the brand and the founder's involvement.

Copy Examples

• •Instagram Post: Where ancient artistry meets modern elegance. Each Aanushque creation is more than jewelry; it's a whisper of history, handcrafted to adorn your present and become a treasure for tomorrow. ✨ #AanushqueJewellery #EthnicContemporary #HandcraftedLuxury #TimelessPieces #ArtToWear
• •Product Description (Website): Introducing the 'Mehr' necklace: A symphony of intricate carvings and luminous gemstones, inspired by royal Indian motifs. Handcrafted with meticulous care, the Mehr is designed not just to be worn, but to be experienced – a statement of heritage and an heirloom in the making.
• •Facebook Ad: Tired of fleeting trends? Discover Aanushque – designer jewelry that weaves tradition into every contemporary design. Own a piece of art that tells a story. Shop our handcrafted collection now and embrace timeless elegance. [Link to website]
• •Brand Story Snippet (Website 'About Us'): At Aanushque, we believe jewelry is a language – a silent storyteller of culture, artistry, and personal journeys. Founded by Pooja G, our London-based atelier is dedicated to creating statement pieces that honor rich ethnic traditions while celebrating the spirit of the modern woman. Each design is a bridge between eras, meticulously handcrafted to be cherished for generations.
• •Email Newsletter Subject: Unveiling New Arrivals: Artistry, Heritage, and You ✨ Body Snippet: Dear [Customer Name], Step into a world where every piece of jewelry holds a story. Our latest Aanushque collection draws inspiration from [mention specific cultural inspiration], bringing you handcrafted designs that are both ethnically rich and strikingly contemporary. Discover your next heirloom today.