Brand Tone

Enchanting, friendly, trendy, and artistic, with a touch of luxury and a focus on self-expression.

Brand Values

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Artistic Passion
• •Customer Connection
• •Trust

Best Practices

• •Focus on how the pieces make the wearer *feel* (e.g., "radiant," "goddess," "queen," "breathtaking").
• •Maintain a Friendly, Inclusive Voice: Use conversational language (e.g., "lovely," "babes," "gorgeous") where appropriate, making the brand feel approachable and like a supportive friend.
• •Highlight Craftsmanship & Uniqueness: Always weave in the handmade nature, quality of materials, and the artistic story behind the pieces, reinforcing the value beyond just aesthetics.
• •Emphasize the brand's dedication to using real product photos without photoshop to build confidence.
• •Incorporate trendy and sales-driven language, utilizing relevant hashtags on social media.

Social Perception

Accessible luxury brand that offers handmade, unique jewelry and accessories for self-expression and empowerment.

Copy Examples

• •What story will your hands tell today, lovely? ✨💖 #GlamourDiarySale #HandmadeLuxury #TikTokMadeMeBuyIt #SelfLoveGift
• •Discover Glamour Diary, where art meets adornment. #UniqueJewelry #HandcraftedWithPassion #GlamourDiaryFinds
• •Your welcome treat is inside!
• •Embrace your individuality and let your spirit shine bright like a diamond with our latest collection!
• •Looking and feeling like the absolute queen you are!