Brand Tone

Approachable, Professional, Supportive, Results-Oriented, Clear

Brand Values

• •Client Success & Partnership
• •Accessibility
• •Expertise & Quality
• •Strategy Driven
• •Transparency & Support

Best Practices

• •Balance Expertise with Simplicity: While showcasing knowledge, always explain concepts in a way that is easy for clients to understand. Avoid overly technical jargon unless specifically addressing a technical audience.
• •Emphasize Partnership and Support: Consistently use language that positions Lano Digital as a supportive partner invested in client success (e.g., "we're here to help," "your success is our goal," "ongoing support").
• •Focus on Benefits, Not Just Features: Instead of just listing services, highlight the tangible results and benefits clients will experience (e.g., "attract more customers," "increase conversions," "feel confident online").
• •Maintain a Friendly and Approachable Voice: Incorporate welcoming and encouraging language. The "family-run" aspect can be subtly woven in to reinforce this approachability.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email communications, and any advertising materials is aligned to build a cohesive and recognizable brand voice. Regularly review content to ensure it reflects the core tone.

Social Perception

Positive Client Feedback, Emerging Recognition, Limited Wider Public Commentary

Copy Examples

• •Website Banner/Ad: Stop feeling lost online. At Lano Digital, we make smart, effective websites and digital marketing simple for Aussie businesses. Ready to grow with confidence? Let's chat.
• •Social Media Post (Instagram/Facebook): Is your website working as hard as you do? 🤔 We build high-performance, SEO-ready sites that don't just look good—they convert. Plus, with 60 days of post-launch support, we're with you every step of the way. #LanoDigital #WebDesignSydney #SmallBizAU #DigitalMarketingExperts #ResultsDriven
• •Service Page Introduction (Website Design): Your website is your digital shopfront. We craft custom, mobile-first designs backed by solid strategy, ensuring your business not only gets noticed but gets results. From clean code to clear calls-to-action, we focus on every detail to help you succeed online.
• •About Us Snippet: We're Lano Digital, a family-run team right here in Sydney. With decades of combined experience, we skip the confusing jargon and focus on what matters: creating digital solutions that help your business thrive. Think of us as your expert partners in growth.
• •Email Marketing Subject Line/Intro: Unlock Your Business Potential Online | Practical digital marketing support is here. At Lano Digital, we blend expertise with a personal touch to help you navigate the digital landscape and achieve real growth.