Brand Tone

Nostalgic & Enthusiastic, Tech-Savvy & Innovative, Quality-Focused & Reliable, Direct & Informative, Community-Oriented

Brand Values

• •Quality
• •Innovation
• •Authenticity (to Retro Experience)
• •Versatility & Compatibility
• •Value/Affordability
• •Gamer-Centric Design
• •Nostalgia

Best Practices

• •Maintain a balance between nostalgic enthusiasm and highlighting modern tech features.
• •Use straightforward language, focusing on product features and benefits.
• •Subtly engage with the gaming community's language and interests.
• •Emphasize the quality, durability, and reliability of the products.
• •Develop a style guide to ensure consistency across all communications.

Social Perception

Highly Respected, Trusted for Quality, Innovative, Go-To for Retro Enthusiasts, Good Value

Copy Examples

• •Rediscover the classics with 8BitDo controllers – where retro meets modern gaming.
• •Experience precision and quality. Our controllers are built for gamers who demand the best of both worlds: classic design and modern tech.
• •Level up your game with 8BitDo. Uncompromising quality, ultimate compatibility, and a touch of retro cool.
• •From Hall Effect joysticks to multi-platform support, 8BitDo brings modern innovation to retro gaming.
• •Whether you need an ultra-portable controller like the 8BitDo Micro for gaming on the go, or the full arcade experience at home, we craft every device with passion, quality, and your gameplay in mind.