Brand Tone

Nostalgic and Comforting, Friendly and Approachable, Reliable and Trustworthy, Enthusiastic and Passionate

Brand Values

• •Connection to Home
• •Customer Satisfaction
• •Quality and Authenticity
• •Resilience and Growth
• •Accessibility

Best Practices

• •Embrace Nostalgia Authentically: Use language that evokes fond memories of Britain (e.g., "a proper brew," "just like mum used to make," "Sunday roast essentials"). Connect products to familiar British experiences and traditions.
• •Maintain a Friendly, Conversational Voice: Write as if you're speaking to a friend. Use contractions, ask questions to engage the audience, and keep the language warm and approachable. Avoid overly formal or corporate jargon.
• •Highlight Reliability and Trust: Clearly communicate shipping information, customer service availability, and quality guarantees. Acknowledge past challenges (if appropriate in the context, like the relaunch) and emphasize current stability and commitment to service.
• •Focus on the "Why" – The Emotional Connection: Go beyond just listing products. Explain the joy and comfort these items bring to expats. Use phrases like "your little slice of Britain," "bridging the miles," or "bringing smiles across the globe."
• •Be Enthusiastic and Positive: Convey genuine passion for British food and culture. Use upbeat language and celebrate the joy of sharing these beloved brands with the world. Let the "Exporting British Happiness" ethos shine through in all communications.

Social Perception

Lifeline for Expats, Valued for Choice and Convenience, Generally Positive Customer Service, Resilient Brand with Loyal Following, Impacted by External Factors

Copy Examples

• •Social Media Post (Facebook/Instagram): "Missing the comforting taste of a proper British cuppa and your favourite biccies? ☕🍪 Let us bring a piece of home to your doorstep, wherever you are in the world. What British treat are you dreaming of today? Tell us below! #BritishCornerShop #TasteOfHome #ExpatLife #BritishFoodDelivered"
• •Email Subject Line: "Your Favourite British Comforts Are Just a Click Away! 🇬🇧"
• •Website Banner: "From Abernethy to Yorkshire Tea: Rediscover 6,000+ British Favourites. Reliable Delivery Worldwide. Your British Corner Shop – Exporting Happiness Since 1999."
• •Product Description Snippet (for a classic like Cadbury Dairy Milk): "Nothing says 'home' quite like the creamy, unmistakable taste of Cadbury Dairy Milk. Whether it's a nostalgic treat for yourself or a sweet reminder for a loved one abroad, unwrap a moment of pure British joy. Add to your basket and let us send a little happiness your way."
• •TikTok Video Caption (showing a box being packed): "Packing up sunshine and a whole lotta British goodness! ☀️ From our warehouse to your door, we make sure your favourites arrive safe and sound. What's in your dream #BritishFoodHaul? #BritishCornerShop #PackingOrders #Nostalgia #ExpatTreats #FYP"