Brand Tone

Supportive, empowering, quality-focused, passionate, and professional.

Brand Values

• •Quality & Performance
• •Education & Skill Development
• •Passion for the Craft

Best Practices

• •Frame product benefits around how they help the artist achieve better results and grow their business.
• •Be specific and confident in the product's capabilities.
• •Website copy should be detailed, informative, and polished.
• •Her stated desire to "make people feel better about themselves" can be a guiding principle.
• •Speak to their aspirations for beautiful work, happy clients, and a successful business.

Social Perception

The Lash Box Shop is perceived as a trusted resource for professionals, providing high-quality products and fostering a supportive community, making it an aspirational brand for upcoming artists.

Copy Examples

• •"Refine your lash skills, overcome challenges, and accelerate your career growth" with our VIP Personalized Mentoring Sessions.
• •Our CHARISMA lash trays deliver a deep black tone for extensions, ensuring precision and efficiency for professional lash artists.
• •Unlock "The Secrets to Perfect Lash Retention" with our expert guide and improve client satisfaction.
• •Achieve flawless results with our CHARISMA Expert Eyelash Extension Glue, boasting a 0.5s drying time for maximum efficiency.
• •Empower your artistry with our Divine Precision Volume Eyelash Extensions Tweezers, designed for ultimate control and precision.