Brand Tone

Elegant & Understated, Personal & Story-Driven, Aspirational yet Accessible, Conscious & Ethical

Brand Values

• •Timelessness
• •Self-Expression
• •Quality & Craftsmanship
• •Everyday Luxury
• •Ethical & Responsible Practices

Best Practices

• •Emphasize Storytelling: Consistently frame products around personal narratives, memories, and self-expression rather than just aesthetics or materials.
• •Use Elegant & Evocative Language: Employ words like "cherish," "illuminate," "whisper," "legacy," "crafted," and "timeless" to maintain an elevated and thoughtful tone.
• •Maintain Visual Cohesion: Ensure all imagery (website, social media, ads) reflects the minimalist, clean, and personal aesthetic. This visual consistency reinforces the brand's voice.
• •Highlight Ethical Commitments Subtly but Consistently: Weave in mentions of ethical sourcing, sustainability, or responsible craftsmanship where relevant, reinforcing the brand's values without being overly preachy. This builds trust and resonates with conscious consumers.
• •Create a Brand Voice Chart: Develop an internal document that outlines key brand voice characteristics, do's and don'ts, and examples to ensure everyone creating content understands and applies the desired tone.

Social Perception

The values they promote (ethical sourcing, sustainability) are increasingly important to consumers and can contribute to a positive perception among target audiences.

Copy Examples

• •Instagram Post (Image: Close-up of a layered necklace): More than just gold. It's your story, delicately told. Our modern heirlooms are designed to be part of your everyday, sparkling with the moments that make you, you. ✨ #heygraece #modernheirlooms #everydayluxury
• •Website Product Description (for a birthstone ring): Carry a piece of your story wherever you go. Our ethically sourced [Birthstone Name] ring in [14k gold vermeil/sterling silver] is more than an accessory; it's a whisper of who you are. Timeless, personal, and consciously crafted.
• •TikTok Video (Short clip showing different ways to style a pair of hoop earrings): From coffee runs to quiet evenings, your style, your story. Effortless elegance for every chapter. How do you wear your Hey Graece? #heygraecejewelry #stylingtips #demifinejewelry #everydaystyle
• •Email Newsletter Subject: Crafted for Your Narrative: Discover New Timeless Pieces Body Snippet: At Hey Graece, we believe in jewelry that resonates with your journey. Explore our latest arrivals, designed with intention and crafted to last, becoming a cherished part of your unique story.
• •Instagram Ad (Carousel showing different pieces): Define your everyday elegance. Hey Graece offers consciously crafted demi-fine jewelry, designed to be treasured. Find the piece that speaks to your soul. Shop now for timeless style and meaningful adornment. #heygraece #effortlessstyle #consciousjewelry