Brand Tone

Reassuring and Trustworthy, Customer-Oriented and Supportive, Value-Driven, Informative and Transparent (Attempted)

Brand Values

• •Accessibility/Affordability
• •Customer Satisfaction
• •Variety and Selection
• •Transparency (in process)
• •Appreciation for customer service if responsive

Best Practices

• •Prioritize Clarity and Transparency, Especially Regarding Shipping: Given the international sourcing and potential for customs, all copy related to delivery times, shipping costs (even if free, reiterate terms), and potential extra fees must be extremely clear, easily accessible, and consistent across all platforms (website, FAQs, emails).
• •Emphasize Benefits and Solutions: Focus copy on how Estilo Egool provides value – not just 'cheap jerseys,' but 'access to your team's colors with secure shopping and support.'
• •Frame policies like 'Satisfaction or Refund' as a commitment to the customer's happiness.
• •Showcase customer reviews and ratings prominently to reinforce positive experiences.
• •Actively engage with customers on social media, responding to inquiries and addressing concerns promptly.

Social Perception

A reliable and accessible source for football jerseys, known for secure shopping, helpful support, and a commitment to customer satisfaction.

Copy Examples

• •Compra Segura
• •Frete Grátis
• •Suporte Profissional
• •Satisfação ou Reembolso
• •Rastreio