Brand Tone

Friendly and Approachable, Customer-Oriented, Enthusiastic

Brand Values

• •Customer Happiness
• •Quality and Uniqueness
• •Accessibility and Convenience
• •Value for Money
• •Making Life Better

Best Practices

• •Always Prioritize "Happy": Frame product benefits and brand interactions around the core value of making customers happy and their lives easier/more beautiful.
• •Emphasize Value Clearly: Don't shy away from highlighting good prices and the quality received, reinforcing the "discountwinkel met de mooiste producten" aspect.
• •Be Genuinely Helpful: In all communications (product descriptions, FAQs, customer service interactions), focus on providing clear, helpful information that anticipates customer needs, reflecting the good communication praised in reviews.
• •Showcase Unique Products: Highlight the uniqueness and beauty of your decor and gadgets, using descriptive language that evokes a sense of style and innovation.
• •Maintain Friendly and Approachable Communication: Use welcoming language, address customers directly, and ensure customer service interactions are positive and helpful to reinforce a welcoming demeanor.

Social Perception

Positive (among direct customers), Some Skepticism (in broader e-commerce discussions)

Copy Examples

• •"We staan voor je klaar" (We are here for you)
• •"Make old and young happy and to bring a smile to their customers' faces."
• •"Quick service, sharp prices, good warranty, and good communication."
• •"A team full of passionate employees"
• •"Great finds, great prices, and a happy you – that's what we're all about!"