Brand Tone

Empathetic, informative, expert-backed, aspirational yet accessible.

Brand Values

• •Well-being
• •Quality & Efficacy
• •Customer-centricity
• •Innovation
• •Health

Best Practices

• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying 'high-density memory foam,' explain how it benefits the user (e.g., 'High-density memory foam adapts to your unique shape, providing personalized support and pressure relief for deeper sleep').
• •Incorporate Customer Voices (Testimonials): Regularly use snippets of positive customer reviews in your copy (with permission) to build trust and social proof.
• •Maintain a Helpful and Informative Stance: Clearly explain how the products work and the science/expertise behind them (e.g., ergonomic design, collaboration with specialists) without being overly technical.
• •Use empathetic language, acknowledging the common problem of poor sleep and associated pain.
• •Promise better well-being through their products.

Social Perception

A provider of solutions for common sleep-related issues, with comfortable and effective products that deliver on their promises, leading to strong customer satisfaction.

Copy Examples

• •Chez Somergo, nous croyons qu'un sommeil de qualité est essentiel pour mener une vie équilibrée et épanouie. (At Somergo, we believe that quality sleep is essential for leading a balanced and fulfilling life.)
• •L'histoire de Somergo est née de cette quête personnelle : améliorer la qualité de nos nuits pour que chaque matin soit synonyme de bien-être. (The Somergo story was born from this personal quest: to improve the quality of our nights so that every morning is synonymous with well-being.)
• •Nous voulions que Somergo ne soit pas un simple oreiller, mais une solution pour ceux qui souffrent de leur nuit. (We wanted Somergo not to be just a simple pillow, but a solution for those who suffer from their nights.)
• •Our Somergo Align'Legs Cushion is expertly designed to promote optimal spinal alignment, easing tension and helping you sleep soundly.
• •Born from a personal mission to end restless nights, Somergo is dedicated to helping you achieve the quality sleep essential for a vibrant life.