Brand Tone

Artisanal & Passionate, Ethical & Conscious, Inspirational & Empowering, Warm & Approachable, Contemporary & Cultured

Brand Values

• •Sustainability
• •Artisan Empowerment
• •Preservation of Craftsmanship
• •Handmade Quality & Exclusivity
• •Ethical Business Practices
• •Customer Connection
• •Mindfulness & Well-being

Best Practices

• •Emphasize the "Handmade" and "Artisanal" Aspects: Consistently highlight the human touch, the skill involved, and the uniqueness of each product due to its handmade nature.
• •Weave in Sustainability Naturally: Talk about recycled materials, eco-friendly processes, and the positive impact on the environment as integral parts of the product's story, not just as a footnote.
• •Tell the Artisans' Stories (ethically and with permission): Briefly mentioning the artisans, their communities, or the traditional techniques connects the product to a larger, meaningful narrative. This reinforces values of empowerment and craft preservation.
• •Use Warm, Evocative, and Slightly Poetic Language: Words like "soulful," "heritage," "vibrant," "cherish," and "mindful" can convey the brand's essence. Keep it authentic and avoid clichés. The name "Roohani Rang" (Soulful Colour) itself sets this precedent.
• •Maintain a Tone of Hope and Positive Impact: Frame the brand and its products as contributing to a better world – whether through environmental responsibility, cultural preservation, or supporting artisans. Focus on the positive change and beauty they bring.

Social Perception

Positive & Admirable, Innovative in Sustainability, Artistically Appealing, Trustworthy (with room to grow), Authentic

Copy Examples

• •Instagram Post (Product: Handmade Journal): Spill your thoughts onto pages that tell a story even before you do. ✨ Our journals are handcrafted from 100% recycled cotton paper by artisans who pour their soul into every stitch. Embrace sustainable elegance and let your creativity flow. #RoohaniRang #HandmadeWithLove #SustainableLiving #JournalingCommunity #IndianCraftsmanship
• •Website Banner (Homepage): Roohani Rang: Weaving Tradition into Your Everyday. Discover artisanal, eco-conscious stationery that empowers communities and cherishes our planet. Crafted by hand, designed for the modern spirit. [Shop Now]
• •Facebook Ad (Product: Planner): Plan your year with purpose and passion. Our 2025 planners are more than just schedules; they're a commitment to mindful living, sustainable choices, and the beauty of Indian artistry. Made with recycled paper and the skill of master craftspeople. Find your perfect planner today! #EthicalGifting #RoohaniPlanners #MadeInIndia #SustainableStationery #ArtisanMade
• •Product Description (Calendar): Welcome a year of beauty and intention with the Roohani Rang [Product Name] Calendar. Each month unfolds on exquisite, deckle-edged paper, handcrafted from pre-consumer cotton waste and infused with real flower petals. Not just a way to mark time, but a piece of art that supports traditional artisans and sustainable practices. Make a statement in your space – one that speaks of heritage and hope. #EcoFriendlyHome #ArtisanalDecor #SupportHandmade #RoohaniCalendar
• •Email Newsletter Snippet (Brand Story): At Roohani Rang, every product is a conversation between heritage and contemporary life. Founded on the belief that true beauty lies in mindful creation, we partner with talented Indian artisans to bring you pieces that are kind to the Earth and soulful to use. Join us on this journey of rediscovering and celebrating our crafts. [Read Our Story] #OurValues #Craftsmanship #SustainabilityJourney