Brand Tone

Friendly, empowering, convenient, and affordable.

Brand Values

• •Affordability
• •Convenience
• •Quality
• •Style
• •Customer Satisfaction
• •Sustainability
• •Empowerment
• •Self-Care

Best Practices

• •Use a friendly and approachable tone.
• •Highlight the convenience and time-saving aspects of the products.
• •Emphasize the affordability and value proposition.
• •Incorporate the stylish and aesthetic appeal of the products.
• •Focus on customer satisfaction and ease of purchase.

Social Perception

Perceived as an affordable, stylish, and convenient brand that offers both eco-friendly baby products and self-care solutions.

Copy Examples

• •"Get salon-quality nails at home with our easy-to-apply gel nail stickers!"
• •"Our cloth nappies are not only eco-friendly but also stylish and gentle on your baby's skin."
• •"Making life a little brighter and easier with our amazing products for you and your little ones."
• •"Treat yourself to a bit of 'me-time' pampering with our fabulous gel nail stickers."
• •"Discover gorgeous designs and practical solutions that save you time and money."