Brand Tone

Appreciative & Passionate, Knowledgeable & Curated, Authentic & Timeless, Approachable & Local

Brand Values

• •Quality Craftsmanship & Restoration
• •Timeless Design
• •Authenticity
• •Customer Satisfaction
• •Preservation

Best Practices

• •Emphasize Craftsmanship and History: Always highlight the quality of the original piece and the care taken in its restoration. Briefly mentioning the era or designer (when known) adds to the perceived value and authenticity.
• •Use Design-Specific Language (Accessibly): Incorporate terms like "clean lines," "organic forms," "tapered legs," "wood grain," etc., that resonate with MCM enthusiasts, but ensure the overall language is still welcoming and not overly academic.
• •Maintain a Passionate and Slightly Nostalgic Voice: Convey a genuine love for the items. Phrases that evoke the timelessness or enduring appeal of the design work well.
• •Focus on Visual Storytelling in Harmony with Text: Ensure the copy complements the high-quality imagery. The words should enhance what the customer sees, drawing attention to details and unique features.
• •Keep it Authentic and Personal (especially on social media): Respond to comments and messages with a friendly, knowledgeable, and helpful tone. Share snippets of the restoration process or the story behind a piece when possible to build connection.

Social Perception

Respected Source for MCM, Quality Restorers, Fair Value for a Niche Market, Unique Finds

Copy Examples

• •✨ Fresh from the workshop! This stunning [Year/Designer, if known] credenza is ready to bring timeless modern elegance to your space. Note the exquisite wood grain and original hardware – a true testament to mid-century craftsmanship. DM for details and dimensions. #midcenturymodern #nashvillefurniture #vintagefinds #mcmdesign #musiccitymodern
• •Searching for that perfect statement piece? Discover authentic mid-century modern treasures at Music City Modern. We meticulously restore each item, preserving its history and iconic style. Visit our latest collection [Link to website/FB album]. Located in the heart of Nashville.
• •Unwind in iconic style. This beautifully restored [Chair Name/Designer] lounge chair embodies the clean lines and ergonomic comfort that defined mid-century design. The rich [material, e.g., walnut wood] frame and new [fabric type] upholstery make it a showstopper. A piece of history, ready for its next chapter in your home.
• •Hello [Customer Name], This week at Music City Modern, we're thrilled to unveil several exceptional new arrivals, including a rare [Specific Item, e.g., Danish teak dining set] and a collection of vibrant ceramic lamps. Each piece tells a story – come find the one that speaks to you. Explore New Arrivals: [Link]
• •[Short video panning across a new item] Just in: this gorgeous [type of furniture]! 😍 What room would you see this beauty in? Living room? Office? Entryway? Let us know! 👇 #midcenturyhome #vintagedecor #nashvillestyle #interiordesign