Brand Tone

caring, passionate, and informative

Brand Values

• •Holistic Pet Well-being
• •Natural Healing & Ayurveda
• •Making Pet Ownership Hassle-Free
• •Passion and Love for Animals
• •Education and Empowerment
• •Quality and Trust
• •Community and Support

Best Practices

• •Always Prioritize Pet Well-being: Frame all communication around the health, happiness, and comfort of pets.
• •Emphasize Natural and Safe: Consistently highlight the Ayurvedic, herbal, and chemical-free nature of the products as a key benefit.
• •Educate and Inform: Provide valuable tips, insights, and explanations about pet health and the benefits of your products, establishing authority and trust.
• •Use Empathetic and Passionate Language: Let the genuine love for animals shine through in your words. Use terms like "furry companions," "beloved pets," and share heartwarming stories.
• •Maintain Clarity and Simplicity: While discussing Ayurveda, ensure the language is accessible and easy for pet owners to understand, avoiding overly technical jargon where possible.

Social Perception

Furball Story is recognized as an innovator in the Indian pet care industry, particularly for its introduction of Ayurvedic pet care and pet therapy services.

Copy Examples

• •Nourish your furry friend from the inside out. Discover the gentle power of Ayurveda for a happier, healthier companion. #FurballStory #NaturalPetCare
• •Tired of harsh chemicals? So are we. At Furball Story, we believe in nature's ability to heal. Explore our range of Ayurvedic pet solutions. #HolisticPets #AyurvedaForPets
• •From playful puppy to wise senior, every stage of your pet's life deserves the best. We're here to make pet parenting simpler and more joyful. Learn more on our blog! #PetParenting #FurballTips
• •See the difference natural care can make. Our vet-recommended formulas are crafted with love and the finest herbal ingredients for your pet's well-being. #HappyPets #HerbalHealing
• •Join our Furball Family! A community dedicated to the love and care of every furball. Share your stories and get expert advice. #PetLovers #FurballCommunity