Brand Tone

Casual-chic, relaxed, and environmentally conscious.

Brand Values

• •Ocean inspiration
• •Sustainability
• •Quality
• •Community
• •Casual-chic style

Best Practices

• •Use language evoking the ocean, beach, and Ile de Ré.
• •Emphasize the casual-chic and relaxed nature of the brand.
• •Highlight the use of organic cotton and Portuguese manufacturing.
• •Incorporate values of sharing, kindness, and community engagement.
• •Maintain a unisex appeal in language and imagery.

Social Perception

A brand that embodies a relaxed, beach-inspired lifestyle with a commitment to sustainability and community.

Copy Examples

• •"Paradis Salé: Inspired by the ocean, crafted in Portugal with organic cotton. Embrace the beach lifestyle."
• •"Discover our unisex collection, designed for those who love fashion with a touch of sea and sun. #ParadisSalé"
• •"Sharing good vibes and sustainable style. Join the Paradis Salé community."
• •"From the shores of Ile de Ré to your wardrobe: casual-chic apparel for everyday adventures."
• •"Experience the perfect blend of comfort and style with our organic cotton collection. Paradis Salé: Where the ocean meets fashion."