Brand Tone

Promotional, Urgent, Reassuring, Customer-focused

Brand Values

• •Customer Satisfaction
• •Trust
• •Variety
• •Convenience
• •Modernity
• •Authenticity

Best Practices

• •Maintain a Reassuring Voice: Especially in policy pages, FAQs, and customer service interactions, reinforce guarantees, secure shopping, and commitment to satisfaction to build trust, as seen in their current statements.
• •Develop a "Problem/Solution" Angle: Frame products as solutions that bring "qualidade e comodidade ao dia a dia" (quality and convenience to daily life), as stated in their mission.
• •Emphasize promotional offers using words with urgency, but mix it with reassurance.
• •Incorporate customer testimonials to build trust and demonstrate satisfaction.
• •Highlight the variety and convenience of finding multiple product categories in one place.

Social Perception

A trustworthy online store that offers a wide variety of modern products, convenient shopping, and a strong commitment to customer satisfaction, while also alerting about potential scams to protect customers.

Copy Examples

• •SUPER QUEIMA DE ESTOQUE, ÚLTIMAS UNIDADES (SUPER STOCK CLEARANCE, LAST UNITS)
• •Entendemos que comprar itens online pode ser arriscado, por isso oferecemos uma garantia de 100% de satisfação (We understand that buying items online can be risky, so we offer a 100% satisfaction guarantee)
• •Queremos garantir a você que não há nenhum RISCO em comprar algo e experimentá-lo (We want to assure you that there is NO RISK in buying something and trying it out)
• •Somos uma loja virtual, E-Commerce de variedades (We are a virtual store, E-Commerce of varieties)
• •Aproveite nossas ofertas exclusivas e garanta já o seu produto! (Take advantage of our exclusive offers and guarantee your product now!)