Brand Tone

Enthusiastic, personalized, nostalgic yet modern, community-focused

Brand Values

• •Personalization
• •Emotional Connection
• •Tangible Experience
• •Nostalgia
• •Community
• •Joy of Music

Best Practices

• •Maintain consistency in core values (personalization, emotional connection, joy of music) across all platforms.
• •Adapt platform-specific expressions while staying true to the brand's underlying values.
• •Emphasize the tangible and sensory experience of vinyl records.
• •Tap into the nostalgia and novelty associated with vinyl to attract different audience segments.
• •Engage with the broader vinyl community to foster enthusiasm and build brand loyalty.

Social Perception

A brand that celebrates the unique experience of vinyl, connecting with customers on an emotional level through personalized music experiences, and fostering a sense of community.

Copy Examples

• •Turn your cherished memories into a timeless vinyl record!
• •Experience the warm, authentic sound of your favorite music on vinyl.
• •Join our community of vinyl lovers and share your passion for music.
• •The perfect personalized gift for the music lover in your life.
• •Rediscover the joy of listening with a custom vinyl record.