Brand Tone

Authentic, Conscious, Artisanal, Warm, Quietly Luxurious

Brand Values

• •Sustainability
• •Heritage & Craftsmanship
• •Empathy & Social Impact
• •Authenticity & Transparency
• •Functional Design
• •Community

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the identified tone (Authentic, Conscious, Artisanal, Warm, Quietly Luxurious) with clear do's and don'ts, and specific vocabulary that aligns with the brand's values like "handcrafted," "sustainable," "heritage," "artisan," "mindful," "conscious."
• •Prioritize Storytelling: Every piece of copy, from product descriptions to social media captions, should aim to tell a part of the Earthen Tunes story – whether it's about the material's origin, the artisan's skill, or the cultural inspiration.
• •Emphasize Values Consistently: Weave in the core values of sustainability, heritage, craftsmanship, and social impact naturally into the narrative. Avoid making it sound like a checklist; instead, let these values shine through the stories and product benefits.
• •Use Evocative and Sensory Language: Describe the textures of natural materials, the warmth of handcrafted items, and the cultural richness of the designs to create an emotional connection. Words like "earthen," "natural," "woven," "hand-finished" can be powerful.
• •Maintain Authenticity and Transparency: Avoid hyperbole or greenwashing. Be honest about processes and the journey towards greater sustainability. This builds trust and resonates with the conscious consumer the brand aims to attract.

Social Perception

Innovative & Eco-conscious, High Quality & Unique, Socially Responsible, Culturally Rich, Trustworthy

Copy Examples

• •Product Description (for a handcrafted lamp): Let the warm glow of the [Product Name] Lamp illuminate your space, and with it, the story of a craft passed down through generations. Made from locally sourced [Material] by our partner artisans in [Region], each lamp is a testament to sustainable practices and timeless design. More than just light, it's a piece of heritage, consciously crafted for your home.
• •Social Media Post (Instagram - image of an artisan working): Meet [Artisan's Name], the skilled hands and heart behind our new [Product] collection. For [Artisan's Name], weaving isn't just a skill, it's a legacy. By choosing Earthen Tunes, you're not just acquiring a beautiful piece; you're helping to sustain these precious traditions and empower communities. #EarthenTunes #HandcraftedHeritage #SustainableLiving #ArtisanMade
• •Website "About Us" Snippet: At Earthen Tunes, we believe true luxury lies in sustainability and the stories woven into every thread. We journey through India's rich craft traditions, partnering with talented artisans to bring you home décor and furniture that is both beautiful and mindful. Each piece is an echo of the earth, designed for a conscious, contemporary life.
• •Email Newsletter Subject Line: Discover the Soul of [Region/Craft] in Our New Collection ✨ Email Body Snippet: This season, we travelled to the heart of [Region] to collaborate with master [Craftspeople] on a collection that sings with authenticity. Explore [Product Category] that not only beautifies your home but also carries the essence of sustainable craftsmanship and empowers the hands that made them.
• •Brand Tagline Idea: Earthen Tunes: Crafting a Conscious Home, Inspired by Heritage.