Brand Tone

Empathetic, Encouraging, Accessible, and Professional

Brand Values

• •Affordability: Facilitating access by crafting cost-effective solutions, removing financial barriers, and empowering everyone to pursue their language learning journey.
• •Flexibility: Recognizing the uniqueness of learning, we offer flexible plans and adaptable options to fit individual styles and paces for a personalized experience.
• •Quality: Prioritizing excellence, we meticulously craft our curricula and cultivate the expertise of our native educators to guarantee mastery at every level.
• •Equality: Fostering inclusivity, we provide high-quality education for diverse learners and celebrate educator diversity, regardless of background or circumstance.

Best Practices

• •Use phrases like 'value,' 'within reach,' 'cost-effective,' and 'learn anytime, anywhere.'
• •Emphasize 'Quality' and 'Professionalism' with specific examples, such as certified educators, structured curricula, and positive learning outcomes.
• •Use phrases like 'we're here to help,' 'you can do it,' 'smooth learning journey,' and focus on the 'joy' and 'empowerment' of learning.
• •Reinforce the idea that language learning is a 'fundamental right.'
• •Be Clear and Informative: Ensure all communications about courses, methods, and pricing are straightforward, easy to understand, and transparent, reflecting the helpfulness seen in the Help Center and FAQs.

Social Perception

A supportive platform that genuinely cares about learning progress and provides good value for money. Trustworthy and effective due to certified educators and quality curricula. Inclusive and socially conscious, making language learning a fundamental right.

Copy Examples

• •Language learning is a fundamental right, not a privilege!
• •We believe language learning is a fundamental right, not a privilege—an essential bridge that connects people globally and a passport to unlocking each individual's full potential.
• •At Eloquacy, we prioritize making your learning journey smooth, successful, and enjoyable.
• •Getting such quality education at an affordable price is really amazing.
• •I'm truly impressed – my conversational skills skyrocketed!