Brand Tone

Mindful, Calm, Ethical, Transparent, Passionate, Sincere, Conscious, Intentional

Brand Values

• •Sustainability
• •Ethical Production
• •Quality and Transparency
• •Hospitality & Inclusivity
• •Mindful Living & Connection
• •Integrity & Trust

Best Practices

• •Highlight the origin and ethical sourcing of the tea.
• •Emphasize the mindful and calming aspects of the tea ritual.
• •Use inclusive language to welcome all tea drinkers.
• •Focus on sustainability and environmental responsibility in your messaging.
• •Share the founder's story and passion for tea to build trust and connection.

Social Perception

A brand for thoughtful tea drinkers who care about flavor, fairness, sustainability, and connection. Perceived as ethical, transparent, and committed to mindful living.

Copy Examples

• •Savor the moment with our ethically sourced, single-origin teas. Experience the connection to nature and the farmers who cultivate it.
• •Our tea is more than just a beverage; it's a ritual, a moment of mindfulness, and a step towards a more sustainable world.
• •From our farm to your cup, we're committed to transparency, sustainability, and ethical practices. Taste the difference in every sip.
• •Join us in creating a more conscious and connected world, one cup of tea at a time. We welcome everyone to our tea community.
• •Discover the story behind our tea, from the founder's passion to the farmers' dedication. Experience the integrity and trust in every blend.