Brand Tone

Friendly, Knowledgeable, and Passionate

Brand Values

• •Quality and Tradition
• •Customer Satisfaction and Service
• •Passion for Sports and Outdoors
• •Community
• •Careful Curation

Best Practices

• •Always Speak from a Place of Passion: Let your genuine enthusiasm for the products and the lifestyle they represent shine through in your language.
• •Be Approachable and Helpful: Use a conversational and friendly tone. Offer advice and solutions, positioning the brand as a knowledgeable partner.
• •Highlight Heritage and Expertise (Subtly): Weave in the brand's long history and experience to build trust and authority without sounding boastful. Phrases like 'trusted since 1920' can be effective.
• •Foster a Sense of Community: Use inclusive language ('join our family,' 'we're in this together') and encourage interaction.
• •Focus on Quality and Customer Benefit: Clearly communicate the quality of the products and how they will enhance the customer's experience and performance.

Social Perception

Customers generally perceive Skisises as a reliable and well-established retailer offering a wide range of quality sporting goods and apparel. They are seen as a go-to place for sports enthusiasts in the Biella region and a trustworthy online store. The long history and family-run aspect likely contribute to a perception of trustworthiness and expertise.

Copy Examples

• •Gear up for your next adventure! Explore our handpicked collection of top-quality sports apparel and equipment, backed by over 100 years of passion for the outdoors. #SkiSisesStyle
• •Not sure which gear is right for you? Our team of passionate experts is here to help you find the perfect fit. We've been doing this since 1920 – we know our stuff! Contact us today.
• •From the slopes to the streets, we've got you covered. Discover [New Brand/Product] and join the #SkiSises family of happy adventurers!
• •More than just a store, we're a community built on a love for sport. Share your moments with us! #SkiSises – Your trusted partner for every challenge.
• •Experience the SkiSises difference: Decades of expertise, a curated selection of the best brands, and a commitment to helping you perform your best. Shop now and feel the passion!