Brand Tone

Elegant, Inspiring, Personal, Aspirational yet Accessible. Supporting Tones: Feminine, Modern, Passionate, Trustworthy.

Brand Values

• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Timelessness & Modernity
• •Ethical Sourcing
• •Passion & Love
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "Her Story"
• •Balance Aspiration with Accessibility
• •Adapt to the Platform, Maintain the Essence
• •Consistent Use of Keywords and Phrases

Social Perception

Customers interacting with the brand on social media (Instagram, Facebook) seem to view the jewelry positively, often commenting on its beauty and appeal. The engagement suggests an appreciation for the aesthetic and style presented.

Copy Examples

• •Let your story unfold with a touch of timeless elegance. Our latest collection is designed to celebrate you, in all your unique brilliance. Discover pieces that speak your language. ✨ #MelleteJewelry #MyStoryInSparkle #ElegantExpression
• •More than just an accessory, it's a piece of your heart. At Mellete, we craft each design with love, quality, and a whisper of modern charm. Find the jewelry that feels like you. Shop now and enjoy 15% off your first order! #MelleteMoments #TimelessTreasures #EthicallyCrafted
• •Mellete: Timeless Elegance, Modern Appeal. Jewelry designed to cherish, crafted to last. Tell your unique story.
• •Your daily sparkle, your rules! 💖 Obsessed with how versatile our new charm bracelet is. How would you style yours? Show us! 👇 #MelleteStyle #JewelryObsessed #TikTokFashion #SelfExpression
• •A Little Sparkle, A Lot of You: Discover New Arrivals at Mellete