Brand Tone

Expert & Authoritative, Professional & Reliable, Helpful & Solution-Oriented, Approachable (in a B2B context)

Brand Values

• •Expertise
• •Quality
• •Customer Focus/Service
• •Reliability & Trustworthiness
• •Comprehensive Solutions
• •Innovation (Practical)

Best Practices

• •Develop a Brand Voice Guide: Create a simple internal document outlining the core tone attributes (e.g., Expert, Professional, Helpful), with do's and don'ts and examples of how to apply it across different content types (website copy, product descriptions, social media, emails).
• •Prioritize Clarity and Expertise: Ensure all copy is clear, concise, and demonstrates a deep understanding of the products and the cleaning challenges customers face. Avoid overly casual slang or jargon that doesn't add value.
• •Focus on Solutions and Benefits: Frame product features in terms of how they solve a customer's problem or benefit their operations (e.g., "saves time," "improves hygiene," "reduces costs").
• •Maintain Professionalism in All Communications: Even in more casual social media interactions, uphold a professional demeanor. Respond to queries and reviews (both positive and negative) politely and constructively, reinforcing reliability.
• •Educate and Empower: Use copy as an opportunity to educate customers. Whether it's through blog posts, how-to guides, or detailed product information, providing valuable insights reinforces the "expert" aspect of the brand tone and builds trust.

Social Perception

Positive, Knowledgeable & Helpful, Efficient, Trustworthy for Professionals, Good Value (for quality)

Copy Examples

• •Headline (Website Banner/Ad): "Your Partner in Professional Clean. Expert Advice. Unmatched Range. Next-Day Delivery."
• •Product Description Snippet (for a new floor scrubber): "Tackle the toughest grime with the [Product Name]. Engineered for efficiency and durability, our experts recommend this machine for maintaining pristine high-traffic areas. Request a demo today and see the difference."
• •Social Media Post (LinkedIn/Facebook): "Beyond the basics: Are you using the optimal disinfectant for your facility's specific needs? Our latest guide breaks down the science to help you choose wisely. #HygieneExperts #ProfessionalCleaning #RawlinsAdvice"
• •Email Subject Line (to existing customers): "Exclusive Insights: Maintaining Peak Hygiene Standards This Season + New Arrivals at Rawlins."
• •About Us Snippet: "At Rawlins, we're more than just suppliers; we're your dedicated cleaning and hygiene partners. With decades of expertise, we equip businesses across the UK with the solutions and knowledge to achieve impeccable standards. Trust Rawlins for quality, reliability, and expert support every step of the way."