Brand Tone

Enthusiastic, inviting, nostalgic, community-oriented, inclusive, and celebratory.

Brand Values

• •Family
• •Connection
• •Inclusivity
• •Quality
• •Celebration

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Highlight the diverse range of candy options, including Halal, gelatin-free, lactose-free, and sugar-free.
• •Emphasize the brand's connection to family, community, and local sourcing (Made In Auvergne).
• •Use vivid and descriptive language to evoke a sense of sweetness, nostalgia, and joy.
• •Incorporate visual elements (photos and videos) to showcase the candy and the brand's personality.

Social Perception

A highly-rated, specialized candy provider known for its diverse offerings, community involvement, and festive contributions to celebrations.

Copy Examples

• •Plunge into a world of limitless sweetness and give free rein to your sweet tooth!
• •Discover our carefully garnished shelves filled with a wide selection of candies, from traditional to new.
• •Bonbons Halal and Bonbons sans gélatine, because everyone deserves a sweet treat!
• •Add a sweet and festive touch to your wedding with Bonbons Malisa!
• •Relive your childhood with our selection of retro candies and satisfy your cravings.