Brand Tone

Comfort-focused, gentle, positive, feminine, appreciative, simple, and direct.

Brand Values

• •Comfort
• •Health & Well-being
• •Quality
• •Beauty & Delicacy
• •Simplicity & Focus

Best Practices

• •Prioritize comfort-related keywords like 'soft,' 'breathable,' and 'gentle'.
• •Highlight the health benefits of the apparel, emphasizing well-being and a positive lifestyle.
• •Maintain a simple and direct communication style, avoiding overly complex or technical language.
• •Use feminine and appreciative language, focusing on beauty, delicacy, and women's enjoyment.
• •Ensure product descriptions are easy to understand and reflect the brand's caring and supportive approach.

Social Perception

Rhyff aims to be perceived as a brand providing comfortable, healthy, and beautiful intimate apparel. It wants to be seen as a caring and supportive friend who offers simple luxuries that enhance women's well-being and positive lifestyle.

Copy Examples

• •Experience the simple luxury your body will thank you for. Discover Rhyff.
• •Our underwear: Soft, breathable, and designed for your everyday comfort.
• •Rhyff leggings: Feel the stretch and support as you lead a positive and active lifestyle.
• •Explore our new collection of intimate wear and loungewear, thoughtfully designed to support your positive and delicate lifestyle.
• •We keep doing one simple thing: taking care of your body with healthy & comfortable bikini underwear.