Brand Tone

Artisanal & Refined (Leather Goods) / Bold, Ethical, & Personal (Erotic Accessories)

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •Premium Materials
• •Timeless Design
• •Sustainability (Implied)
• •Made in France
• •Ethical Production
• •Aesthetics & Design
• •Customer Satisfaction & Connection
• •Individuality & Self-Expression

Best Practices

• •Develop Separate Mini Style Guides: Create a brief style guide for each product line, outlining core keywords, emotional drivers, and 'do's and don'ts' for language.
• •Emphasize Core Shared Values (Where Applicable): Highlight the artisanal aspect across the board, such as 'Handmade in France' and 'Quality/Durability.'
• •Audience-Centric Language: Speak to the specific desires of each target audience.
• •Consistent Storytelling (within each line): Reiterate the narrative of traditional craftsmanship for leather and the mission for ethical, beautiful alternatives for erotic accessories.
• •Maintain Clarity and Transparency: Clearly distinguish the materials and processes in all descriptions.

Social Perception

High-quality, durable, and classic leather items, appealing to those who value traditional craftsmanship and understated luxury (Leather Goods) / Niche, progressive, and ethical brand in the erotic accessories market. (Erotic Accessories)

Copy Examples

• •L'Épines Wallets: Crafted for a lifetime. Our minimalist designs, born from the finest French and Italian leathers, are meticulously handmade in Strasbourg to not only secure your essentials but to tell your story for years to come. Experience timeless elegance, every day. (Leather Goods)
• •Beyond trends, lies enduring quality. L'Épines offers premium leather goods, handcrafted with passion in France. Discover accessories designed to simplify your life and elevate your style, sustainably. (Leather Goods)
• •Unleash your desires, responsibly. The L'Épines [Product Name] harness, handcrafted in Strasbourg from innovative vegan Biothane, blends bold elegance with ethical design. Made to order, for your unique expression. (Erotic Accessories)
• •Dare to explore. L'Épines offers a new vision of erotic accessories: vegan, handmade in France, and designed to be as beautiful as they are empowering. Discover ethical elegance for your intimate moments. (Erotic Accessories)
• •Ethically crafted, exquisitely designed. Our Biothane accessories are 100% vegan, handmade with passion, and created to celebrate your individuality. Sexy, elegant, responsible. That’s the L'Épines promise. (Erotic Accessories)