Brand Tone

Aspiring Luxury/Premium, Direct and Informative, Appreciative, Emerging/Developing

Brand Values

• •Authenticity
• •Quality/Luxury
• •Customer Satisfaction (Implied)
• •Gifting/Celebration

Best Practices

• •Emphasize "Authenticity" and "Luxury": Consistently use keywords like "authentic," "genuine," "exquisite," "premium," "luxurious," and "curated" to reinforce these core values in all product descriptions, social media posts, and ads.
• •Maintain a Warm and Appreciative Voice for Gifting: Since "Hadiyyeh" means gift, lean into this theme. Use language that evokes the joy of giving and receiving, and position products as ideal for special occasions or as thoughtful gestures. Phrases like "the perfect gift," "a token of appreciation," "celebrate with scent" can be effective.
• •Be Clear, Concise, and Elegant: While aspiring to luxury, ensure the language is still accessible and easy to understand. Avoid overly complex jargon. Descriptions should be evocative but also provide key information clearly (e.g., fragrance notes, size, brand).
• •Incorporate Arabic Sensibility (Subtly or Directly): Given the brand name and target market, consider tasteful integration of Arabic words (like "Hadiyyeh" itself) or cultural nuances where appropriate, especially in targeted campaigns. Ensure any Arabic used is accurate and resonates positively. The current dual-language option on the website is a good step.
• •Build Trust Through Transparency: Continue to be upfront about product sourcing (authenticity) and policies (shipping, returns), as seen in the FAQ. This transparency in communication helps build customer confidence, which is crucial for an online luxury goods retailer. Use testimonials and positive reviews strategically in marketing copy.

Social Perception

Positive (among direct customers), Niche Online Retailer, Trust (Dependent on Authenticity Promise), Functional and Product-Centric

Copy Examples

• •Instagram Post (New Arrival): "Elevate your essence. Discover the [Perfume Name], a new signature of elegance at Hadiyyeh. Authentic, captivating, and unforgettable. DM us to make it yours. #Hadiyyeh #LuxuryFragranceJO #AuthenticPerfumes #GiftOfScent #Jordan"
• •Facebook Ad (General): "Looking for the perfect Hadiyyeh (gift)? Explore our curated collection of 100% authentic perfumes and timeless watches. From bold statements to subtle elegance, find a luxurious treasure that speaks volumes. Shop now – link in bio! #HadiyyehJO #GiftsJordan #PerfumeLovers #WatchAffair #JordanOnlineShop"
• •Website Banner (Seasonal): "Embrace the new season with a scent that defines you. Explore Hadiyyeh's authentic Fall/Winter collection – fragrances that tell a story of warmth and sophistication. Find your perfect gift or personal indulgence. [Shop Now] #Hadiyyeh #SeasonalScents #LuxuryGifting #AuthenticOnly"
• •Product Description Snippet (Website): "Experience the allure of [Perfume Name]. Crafted for the discerning individual, this authentic fragrance unfolds with notes of [mention 2-3 key notes], leaving a trail of sophisticated confidence. A perfect Hadiyyeh for someone special, or a luxurious treat for yourself."
• •Email Subject Line (Promotion): "A Gift of Luxury Awaits ✨ Explore New Arrivals at Hadiyyeh"