Brand Tone

Helpful, committed to satisfaction, professional but friendly.

Brand Values

• •Helpfulness
• •Customer Satisfaction
• •Professionalism
• •Quality
• •Commitment

Best Practices

• •Outline basic do's and don'ts for tone (e.g., 'professional but friendly')
• •Avoid hype, focus on facts and benefits
• •Define common terminology for promotions
• •Establish guidelines on how to address customers
• •Use phrases that convey helpfulness and a commitment to satisfaction

Social Perception

Reliable, helpful, and customer-focused general store.

Copy Examples

• •We're here to help you find exactly what you need.
• •Your satisfaction is our top priority.
• •Experience professional service with a personal touch.
• •Discover quality products designed to meet your needs.
• •Committed to providing you with the best solutions.