Brand Tone

Empathetic, Informative, Friendly, Confident

Brand Values

• •Empowerment & Independence
• •Quality & Reliability
• •Customer Focus
• •Affordability & Accessibility
• •Integrity & Transparency
• •Innovation

Best Practices

• •Prioritize "You" over "We": Focus on the customer's needs, benefits, and feelings.
• •Use Empathetic Language: Show understanding of the challenges customers might face and highlight how the products offer solutions and improvements to their quality of life.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. Explain features in terms of their practical benefits for the user.
• •Be Genuinely Helpful and Supportive: Offer solutions, provide clear instructions, and ensure calls to action lead to supportive resources.
• •Showcase Real Stories (with permission): Incorporate customer testimonials and stories to build trust.

Social Perception

Positive Customer Experiences, Helpful Customer Service, Value for Money, Life-Changing Products, Trustworthy

Copy Examples

• •Headline: Rediscover Your Freedom. Explore a Life Without Limits. Body: At Etech Mobility, we believe everyone deserves to move freely and live fully.
• •Social Media Post: Say goodbye to bulky and hello to brilliant! Our [Product Name] electric wheelchair folds in seconds, fitting easily into your car boot or storage space.
• •Product Description Snippet: More than just a mobility aid, the [Product Name] is your partner in independence. Crafted with high-quality materials and thoughtful design.
• •Email Subject Line: Your Journey to Enhanced Mobility Starts Here Body Snippet: Tired of mobility limitations holding you back?
• •Advertisement Slogan: Etech Mobility: Engineering Freedom, Empowering Lives.