Brand Tone

Innovative & Forward-Thinking, Professional & Expert, Solution-Oriented & Practical, Sustainable & Responsible, Ambitious & Growth-Oriented

Brand Values

• •Innovation
• •Sustainability & Environmental Responsibility
• •Quality & Safety
• •Partnership & Empowerment
• •Customer Focus (primarily B2B)
• •Efficiency & Practicality

Best Practices

• •Lead with Innovation and Vision: Always frame products and services in the context of advancing the energy transition and setting new industry standards. Use words like "innovative," "patented," "next-generation," "future-proof."
• •Maintain a Professional and Expert Voice: Use clear, concise language that demonstrates deep understanding of the technology and its benefits. Avoid overly casual slang while still being accessible, especially when targeting B2B partners. Back up claims with technical advantages (e.g., ease of installation, winter yield).
• •Emphasize Solutions and Practical Benefits: Focus on how MO Energy Systems solves problems for their partners (craftsmen, installers, architects) and end-users (building owners). Highlight ease of use, efficiency, and aesthetic integration.
• •Consistently Reinforce Sustainability: Weave the "Energiewende" (energy transition) narrative and environmental benefits (CO₂ reduction, renewable energy) into messaging. This is a core value and a key differentiator.
• •Target B2B with Clarity, B2C with Inspiration: While the primary audience is B2B, acknowledge the end benefit. Use language that empowers professionals (e.g., "enabling craftsmen," "streamline your projects") and inspires building owners about the potential of their property. Ensure messaging is tailored appropriately across different channels (e.g., LinkedIn more formal, Instagram more visual and benefit-driven).

Social Perception

As an Innovator in Green Technology, As a Growth Company, As a Problem Solver for the Energy Transition, As B2B Focused, Increasing Public Awareness

Copy Examples

• •Headline: Transform Facades into Powerhouses. Innovate with MO Energy Systems. Body: Drive the energy transition with our patented PV facade mounting systems. Engineered for simplicity, designed for aesthetics, built for a sustainable future. Partner with us.
• •Headline: The Future is Vertical. Maximize Solar Yield, Year-Round. Body: Don't let valuable facade space go unused. MO Energy Systems provides cutting-edge solutions for consistent solar energy generation, even in winter. Smart, sustainable, simple.
• •Headline: Empowering Installers. Simplifying Solar Facades. Body: Our modular, easy-to-install PV mounting systems and digital B2B platform streamline your projects from planning to execution. Build the future of energy with confidence.
• •Headline: Beyond the Roof: Intelligent Energy Generation for Every Building. Body: MO Energy Systems is setting new standards in Building Adapted Photovoltaics. Join us in making every facade an active contributor to a cleaner planet and reduced energy costs.
• •Headline: Invest in Innovation. Partner with Austria's Rising Greentech Leader. Body: With proven technology, rapid growth, and a clear vision for the future of solar, MO Energy Systems is your ideal partner for PV facade solutions in the DACH region and beyond.