Brand Tone

Passionate & Enthusiastic, Helpful & Supportive, Inspiring & Creative, Approachable & Personal, Professional & Quality-Oriented

Brand Values

• •Customer Happiness: The core goal is to create joy for customers through their products and service.
• •Personalized Solutions: Offering customization and dedicated support to meet individual needs.
• •Quality & Craftsmanship: Providing high-quality, beautiful wallpaper and murals.
• •Passion for Design: A genuine love for interior aesthetics and transforming homes.
• •Creativity & Artistic Expression: Merging interior design skills with artistic expression to offer unique products.

Best Practices

• •Channel the Founder's Passion: Always write from a place of genuine enthusiasm for design and helping customers create beautiful homes. Use words that convey excitement and care.
• •Prioritize a Helpful, Supportive Voice: Frame copy around solving customer needs and offering assistance. Use inviting language for inquiries and support. For example, instead of "Contact us," try "How can we help you create your dream space?"
• •Use Storytelling (Especially the Founder's Journey & Customer Transformations): Weave in elements of Cecilia's passion and the joy customers experience. This makes the brand more relatable and personal.
• •Maintain a Balance of Inspiring and Practical: While inspiring with beautiful imagery and descriptions, also provide clear, accessible information about products, installation, and customization. Highlight quality and ease of use.
• •Develop a "Voice Guide" with Key Terms and Phrases: Create a simple internal document with preferred words (e.g., "joyful," "transform," "unique," "handcrafted," "supportive") and phrases that reflect the brand's personality, along with things to avoid (e.g., overly technical jargon without explanation, impersonal language). This ensures everyone writing for the brand sounds consistent.

Social Perception

Highly Positive Customer Feedback: Customers rave about the product quality and exceptional, personalized customer service. They feel supported and are delighted with the results. Trusted & Recommended: Many reviewers state they would "100% recommend" the brand. Seen as Experts: Customers appreciate the guidance on measurements and design adjustments. Associated with Beautiful Transformations: Especially for nurseries and accent walls, creating "magical" spaces.

Copy Examples

• •Instagram Post Caption (Showcasing a new mural): "Dreaming of a space that sings to your soul? ✨ Let's make it a reality! Our new [Mural Name] collection is here to turn your walls into a canvas of joy. Imagine waking up to this beauty every day! Cecilia, our founder and chief design enthusiast, poured her heart into these patterns, hoping to bring that 'heart leap' moment to your home. Questions about sizing or how it would look in *your* room? We're here to help every step of the way! #OlivelyHome #WallpaperDreams #TransformYourSpace #HomeDecorInspo #UniqueInteriors"
• •Website Homepage Headline: "Your Walls. Your Story. Our Passion. Discover unique wallpaper murals designed to make your heart leap for joy."
• •Product Description Snippet (for a nursery wallpaper): "Create a magical haven for your little one with our [Pattern Name] wallpaper. Lovingly designed and crafted with the highest quality materials, it’s more than just decor – it’s the backdrop to their first dreams and adventures. Need help visualizing it or getting the dimensions just right? Maria and our dedicated team are excited to help you craft the perfect nursery! [Link to contact/FAQ]"
• •Email Subject Line (for a promotion): "Bring Your Dream Room to Life (With a Little Help From Olively Home!)"
• •About Us Page Excerpt: "It all started with a passion for spaces that feel truly *alive*. Cecilia, an architect with a designer's heart, founded Olively Home to share her love for transformative interiors. We believe your home should be a source of daily joy, and our curated wallpapers are here to help you achieve just that. We're not just selling wallpaper; we're partnering with you to create a home that reflects your unique spark."