Brand Tone

Nurturing & Caring, Aspiring & Confident, Informative, Positive & Uplifting

Brand Values

• •Natural Inspiration & Efficacy
• •Skin Health Focus
• •Self-Care & Wellbeing
• •Quality & Careful Formulation
• •Customer Confidence
• •Emerging Online Product Presence
• •Association with 'Glow'

Best Practices

• •Focus on the 'Self-Care' Experience: Frame skincare not just as a routine, but as a 'moment of self-care,' a 'sensorial experience,' and something that 'brings joy.'
• •Highlight Natural Inspiration and Key Active Ingredients: While being 'naturally infused,' also mention the 'necessary active ingredients' that deliver results.
• •Maintain a Positive, Encouraging, and Confident Voice: Use language that uplifts and empowers the customer (e.g., 'embrace the confidence,' 'you deserve').
• •Emphasize the healthy, glowing skin outcome in your copy.
• •Show the brand as expert by describing product ingredients and their benefits.

Social Perception

The brand is perceived as promoting self-care, natural beauty, and effective skincare solutions. It evokes positive associations with radiant skin and overall wellbeing.

Copy Examples

• •Embrace the confidence that comes with healthy, glowing skin!
• •Experience the sensorial joy of skincare and transform your routine into a moment of self-care.
• •Our naturally infused formulations deliver hydration precisely where needed, revealing your everlasting GLOW.
• •Carefully developed to meet your skin's specific needs, our products provide the essential active ingredients for a healthy complexion.
• •You deserve to feel radiant. Discover our collection and unlock your skin's natural glow.