Brand Tone

Friendly, Approachable, Informative, Helpful, Promotional, Value-Oriented, Community-Focused, Enthusiastic, Passionate (about pets)

Brand Values

• •Variety and Choice
• •Value and Affordability
• •Convenience
• •Pet Well-being
• •Community Engagement

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., "friendly, not silly," "informative, not overly technical," "enthusiastic, not pushy"), approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Prioritize Pet Well-being in Messaging: Consistently frame products and advice around the benefits for the pet's health, happiness, and comfort. This reinforces the core value of caring for animals.
• •Balance Promotion with Value: While sales are important, intersperse promotional content with genuinely helpful tips, pet care information, or community stories. This builds trust and positions the brand as more than just a retailer.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and helpful tone. Personalize responses where possible and address concerns transparently and empathetically.
• •Use Consistent Language and Visuals: Ensure that the language style, terminology (e.g., "furry friend," "paw-some deals"), and even the style of emojis or visuals used are relatively consistent across all platforms to create a unified brand experience.

Social Perception

88 Pets Mart is generally perceived as a major player in the Malaysian pet supplies market, known for its extensive inventory and frequent promotions. Many customers view 88 Pets Mart as a convenient one-stop-shop for pet supplies, offering a broad range of products at potentially good prices, especially during sales. The online store and delivery are appreciated for their convenience. There are areas for improvement (based on some negative feedback) related to customer service responsiveness, order fulfillment (stock issues, delivery delays), and occasionally, the in-store experience. This suggests that while the product range and pricing are attractive, operational consistency and customer service are areas where perceptions can vary.

Copy Examples

• •🐾 Tail-wagging deals are HERE! 🎉 Spoil your furry best friend with up to 30% off on all premium dog food brands this week only at 88 Pets Mart! Shop online or hop into one of our stores. Your pet's happiness is just a click or a visit away! #88PetsMart #PetSale #HappyPets #KualaLumpurPets
• •New Arrivals! 😻 Discover the latest in cat toys, gourmet treats, and health supplements. Everything your feline friend needs for a purr-fect life, all at 88 Pets Mart's trusted great prices. Shop now and give your cat the best!
• •This month at 88 Pets Mart, we're talking dental health for dogs! 🦷 Read our latest blog post for tips on keeping those canines sparkling. Plus, check out our special offers on dental chews and oral care products. Let's keep those smiles healthy together! #PetCare #DogHealth #88Community
• •Why wait for pet happiness? 🤩 88 Pets Mart delivers everything your beloved companion needs, right to your doorstep! From yummy food to fun toys and essential grooming gear. Fast delivery in KL & Selangor. Your pet will thank you! Order today!
• •(Image: A cute pet looking inquisitive) Q&A Time! 💬 Got a question about the best food for your senior cat? Or maybe tips for introducing a new puppy to your home? Drop your questions below! Our 88 Pets Mart team is here to help! #Ask88Pets #PetAdvice #WeLovePets