Brand Tone

Aspirational & Stylish, Inclusive & Connecting, Confident & Expressive, Direct & Enthusiastic

Brand Values

• •Individuality & Self-Expression
• •Connection & Family/Friendship Bonds
• •Quality & Craftsmanship
• •Inclusivity & Diversity
• •Confidence

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., aspirational, inclusive, confident), along with do's and don'ts for language, specific preferred words, and phrases to avoid.
• •Prioritize "You" over "We": Focus copy on the customer, their desires, their expressions, and how the brand helps them achieve that (e.g., "Express *your* unique style" vs. "We sell unique clothes").
• •Emphasize Storytelling and Connection: Align with the brand's value of pieces telling a story and fostering connections. Use copy to evoke emotion and a sense of belonging or shared experience.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. If the visuals are stylish and modern, the copy should reflect that sophistication.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok script, or an email newsletter, the core brand tone should be recognizable, even if the specific messaging is adapted for the platform.

Social Perception

Emerging Brand, Visually Appealing, Influencer Leveraged, Limited Independent Feedback

Copy Examples

• •Unlock your unique story. Our new collection is crafted for self-expression, with timeless pieces designed to reflect the real you. Shine on. #MelinieOriginals #ExpressYourself
• •More than just style. It's a statement. It's a bond. Create lasting memories with our new matching sets, designed for every member of your crew. #MelinieMoments #ConnectedInStyle
• •See the world differently. And let the world see you. Our latest shades blend urban edge with classic cool for standout style. What's your vibe today? #MelinieVision #StreetStyleSophistication
• •Elevate Your Everyday. Discover bold accessories and expressive apparel, now up to 30% off. It's time to own your look. #MelinieStyle #ConfidenceUnlocked
• •Outfit check that speaks volumes! 🔥 Rocking our [Product Name] because style is a language everyone understands. How do you express your #MelinieOriginals? Show us! #StyleWithAttitude #FashionThatConnects