Brand Tone

Bold & Provocative, Activist & Purpose-Driven, Trendy & Streetwise, Promotional & Direct

Brand Values

• •Social Awareness/Activism
• •Freedom of Expression
• •Impact
• •Sustainability (Stated)
• •Urban Culture

Best Practices

• •Stay Current and Relevant: Connect copy to current social conversations or cultural moments that resonate with the "urban culture" and "social awareness" aspects of the brand, reflecting the "viral by design" aspiration.
• •Be Consistent Across All Channels: Whether it's a product description, a TikTok caption, or an "About Us" page, the bold, activist, and streetwise tone should be unmistakable and consistently applied.
• •Leverage Trending Hashtags: Actively monitor and incorporate relevant and trending hashtags on platforms like TikTok and Instagram to amplify visibility and reach a wider audience.
• •Incorporate Visuals: Use high-quality images and videos that reflect the brand's aesthetic and values, aligning with the messaging in the copy.
• •Foster Community Engagement: Encourage interaction through polls, questions, and challenges to build a sense of community and loyalty around the brand.

Social Perception

Trendy streetwear brand that uses fashion to promote social awareness and activism, appealing to a younger, urban audience seeking to express their individuality and beliefs.

Copy Examples

• •"Watch My Back" T-Shirt: Make a statement that turns heads and sparks conversation.
• •"Save America" Cap: Wear your beliefs with pride and join the movement.
• •"THC Consumo no Vendo" Hoodie: Express yourself with a touch of edgy humor.
• •"I'm Eco-Friendly" Tee: Show your commitment to sustainability in style.
• •"HAPPY NEW YEAR | GET 20% OFF | newline2025 | SHOP NOW": Don't miss out on our exclusive New Year's sale! Shop now and make a statement in 2025.