Brand Tone

inclusive, empowering, and sex-positive, informative, modern, and supportive

Brand Values

• •Inclusivity & Community Focus
• •Quality & Safety
• •Empowerment & Education
• •Discretion
• •Innovation

Best Practices

• •Understand Your Audience Deeply: Continuously research and engage with the lesbian and queer communities to ensure your language resonates authentically and addresses their specific needs and desires.
• •Prioritize Inclusive Language: Use gender-neutral terms where appropriate and specifically inclusive language when addressing your core audience. Avoid assumptions and heteronormative phrasing.
• •Emphasize Empowerment and Positivity: Frame your products and messaging around self-love, exploration, confidence, and the joy of sex. Avoid language that could be shaming or clinical.
• •Maintain Transparency and Trust: Be open about materials, safety standards, and company values. Ensure customer service interactions consistently reflect the helpful and supportive brand tone.
• •Develop and Adhere to Brand Voice Guidelines: Create a clear document outlining the brand's tone, key messaging points, "do's and don'ts" for language, and ensure all content creators are familiar with and use it. This helps maintain consistency across all platforms and communications.

Social Perception

Positive Customer Experiences, Excellent Customer Service, Target Audience Appreciation, Trustworthiness

Copy Examples

• •Your pleasure, your rules. Explore a world of sensation designed with you in mind. #WetForHer #QueerJoy
• •Crafted for connection. Discover thoughtfully designed toys that celebrate intimacy between women. Learn more about our body-safe materials on our blog! #LesbianLove #SexualWellness
• •Feel confident, feel empowered. Our discreet shipping and supportive community are here for you every step of the way. #BodySafe #SelfLove
• •Beyond the binary, beyond expectation. Wet For Her: Innovating for your unique desires. #LGBTQ #PleasurePositive
• •It's time to explore. High-quality, medical-grade silicone toys made for comfort, connection, and incredible experiences. What are you waiting for? #DesignedForHer #ExploreYourPleasure