Brand Tone

Aspirational & Luxurious, Fashion-Forward & Trendy, Professional & Direct, Slightly Informal & Engaging (on TikTok)

Brand Values

• •Authenticity & Quality
• •Style & Exclusivity
• •Trend Awareness
• •Customer Access to Luxury

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (aspirational, luxurious, direct), and vocabulary. Include do's and don'ts for writing copy. Share this guide with everyone who creates content.
• •Prioritize High-Quality Language: Mirror the luxury of the products with sophisticated and polished language. Avoid slang (except where appropriate for specific platforms like TikTok, if used strategically) and ensure impeccable grammar and spelling.
• •Focus on Exclusivity and Desirability: Use words and phrases that evoke a sense of luxury, newness, and sought-after style (e.g., "latest collection," "iconic," "exclusive," "discover," "elevate your style").
• •Maintain Consistency Across Platforms: While the style might adapt slightly (e.g., more playful on TikTok vs. more formal on the website), the core brand voice and messaging about luxury, authenticity, and trend-forwardness should remain consistent.
• •Address Customer Service Issues Proactively & Professionally: When communicating about potentially sensitive topics (e.g., returns, support), maintain a professional, empathetic, and solution-oriented tone. This is crucial for improving the mixed perception regarding customer service. Ensure all public-facing communication, even in response to complaints, reflects the brand's commitment to quality.

Social Perception

Source for Desirable Brands, Mixed Customer Service Experience, Fashion Authority (within its niche), Price-Conscious (for luxury)

Copy Examples

• •Instagram Post (New Arrival - Off-White Sneakers): Step into the now. The latest Off-White sneakers have landed, redefining street luxury. Discover the collection and own the icon. #GiuseppeTammaroBoutique #OffWhite #LuxurySneakers #NewCollection #StreetStyle
• •Facebook Ad (General Boutique Promotion): Curated for the discerning. Giuseppe Tammaro Boutique brings you the pinnacle of Italian and international luxury fashion. Explore Dsquared2, Moschino, Versace Jeans Couture, and more. Shop the new season online. #LuxuryFashion #DesignerBrands #StyleElevated #TammaroBoutique
• •Email Subject Line (Sale Promotion): Exclusive Access: The Designer Sale You've Waited For | Giuseppe Tammaro Boutique
• •TikTok Video Caption (Outfit of the Day): Weekend mood by Palm Angels. 🔥 Get the look @ Tammaro Boutique. Link in bio! #PalmAngels #OOTD #LuxuryStreetwear #FashionTikTok #TammaroStyle
• •Website Banner (Homepage): Giuseppe Tammaro Boutique: Your Destination for Luxury. Discover the Latest Collections from the World's Leading Designers.